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 Interesting Press Release on Eurodam

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Boca Brats
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Interesting Press Release on Eurodam Empty
PostSubject: Interesting Press Release on Eurodam   Interesting Press Release on Eurodam Icon_minitimeThu Aug 23, 2007 12:00 pm

Holland America Line to Feature Exclusive Signature Shops on New ms Eurodam in 2008

New Trend of Expanded Selection, Upscale Choices for Cruise Guests

SEATTLE, Aug. 8 /PRNewswire/ -- Holland America Line's first
Signature-class ship, ms Eurodam, will feature an exclusive collection of
Signature Shops in a substantially expanded shopping promenade -- along
with many other enhancements -- when the 2,104-passenger luxury liner
debuts in June 2008.

The Signature Shops concept highlights four major additions: high-end
Merabella, offering one-of-a-kind designer jewelry collections; Fine
Jewelry, specializing in diamonds and exotic gemstones; Fine Watches,
featuring the best brands from around the world; and Destination & Apparel,tailoring its selection to the climate that guests are cruising, plus
classic nautical wear.

"Holland America Line successfully introduced Merabella, the high-end
jewelry store, on the ms Amsterdam and added it to the Vista-class ms
Westerdam in May," said Richard D. Meadows, executive vice president,
marketing, sales and guest programs. "The positive response from guests
convinced us to include Merabella on our new Eurodam as well as introduceit to other ships in our fleet.

"Guest feedback also led Holland America Line to add approximately
1,000 square feet of boutique space and add other luxury Signature Shops on these ships," continued Meadows. "We're responding to a new trend in cruise guests' shopping preferences -- they definitely want expanded selection andupscale choices while cruising."

Holland America Line guests will find unique jewelry collections from
LeVian, Omar Torres, Chimento, Mazza, XXOO and many more designers at
Merabella. Or they can choose from an amazing selection of diamonds and
rare gemstones from around the world in the Fine Jewelry Signature Shop. It includes Diamond Journey, Diamond Fashion and Blue Diamond collections. Fine Watches educates guests on the craftsmanship and heritage of elegant timepieces from Fendi, Tissot, Baume & Mercier, Longines, Movado,Rado, Tag Heuer and other top designer brands.
The Destination & Apparel Signature Shop showcases destination-themed
clothing as well as the Holland Signature Nautical Collection of crisp
whites, warm blues and sophisticated nautical stripes that lend themselvesto cruising in any destination. It also offers apparel that is cruise-and/or destination-inspired.

With one more deck than Holland America Line's 10-deck Vista-class
ships, the Signature-class Eurodam will feature three alternative dining
venues, including a new pan-Asian restaurant on deck 10 with panoramic
views. The Explorations Cafe -- powered by The New York Times -- will be
located on deck 11 on the starboard side of the Crow's Nest. Other
additions are an Explorer's Lounge Bar, a new specialty restaurant adjacentto the Lido offering the finest in Italian food, new atrium bar area,
enhanced and reconfigured show lounge with theater-style seating, and a newphotographic and imaging center.

Eurodam is scheduled to debut in June 2008 with European inaugural
events and then cruise the Baltic region through the summer. The ship will
then offer its first trans-Atlantic cruise and sail Canada/New England in
the fall, followed by Caribbean itineraries the remainder of 2008.

About Holland America Line [a division of Carnival Corporation and plc
(NYSE: CCL and CUK)]
Holland America Line's fleet of 13 ships offers nearly 500 cruises to
314 ports of call in 97 countries, territories or dependencies. Two- to
108-day itineraries visit all seven continents, including Antarctica, South
America, Australia/New Zealand and Asia voyages; a Grand World Voyage; andpopular sailings to ports in the Caribbean, Alaska, Mexico, Canada/New
England, Europe and Panama Canal.

In the 2006 Portrait of Affluent Travelers survey by Yesawich,
Pepperdine, Brown and Russell, Holland America Line topped the list of
cruise lines sought after by affluent leisure travelers. Fleetwide, the
company features Signature of Excellence enhancements, totaling more than$225 million, that showcase the Culinary Arts Center presented by Food & Wine magazine -- a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrationsand classes -- Explorations Cafe powered by The New York Times, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner's Dream Beds.

For more information, consult a travel agent, call 1-877-SAIL-HAL (877-724-5425) or visithttp://www.hollandamerica.com.

World's Leading Cruise Lines
Among the highest-rated cruise lines in the world, Holland America Line
is a member of the exclusive World's Leading Cruise Lines alliance, which
also includes Carnival Cruise Lines, Princess Cruises, Cunard Line,
Seabourn Cruise Line, and Costa Cruises. Sharing a passion to please each
guest and a commitment to quality and value, these lines appeal to a wide
range of lifestyles and budgets. The World's Leading Cruise Lines offer
exciting and enriching cruise vacations to the world's most desirable
destinations.

CONTACT: Rose Abello
PHONE: 800-637-5029
FAX: 206-262-5934
EMAIL: pr@hollandamerica.com
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