Cunard's New Frequent Cruiser Program

Tiers Based on Number of Voyages and Days at Sea

New "Diamond" Member Level Added
Valencia, CA - October 29, 2007 -
The Cunard World Club® has introduced a range of new benefits and tiers
tailored to frequent Cunard travellers. Among the enhancements is a new
"Diamond" tier for the most loyal Cunard guests and a revised tier
structure that better reflects the traveling patterns of the line's
discerning travellers. Now, for example, Cunard guests can achieve
higher tier levels based on their number of days at sea as well as
their number of completed voyages.

"When it comes to
acknowledging our guests' dedication and passion for Cunard, we seek to
be the 'best in class' and these enhancements reflect the V.I.P.
services and experiences that our loyal guests find most valuable,"
said Carol Marlow, Cunard's president and managing director.

Cunard
World Club now has four tier levels: Silver, Gold, Platinum and
Diamond. Each tier has valuable benefits, which increase based on the
number or voyages of days at sea.

World Club Silver guests are
those who have completed one voyage and receive a tiered key card,
onboard welcome back letter, World Club member savings, access to a
dedicated World Club Desk (shoreside and aboard), quarterly Cunarder magazine and entrée to the members' section at cunard.com.

World
Club Gold level is achieved on the third through seventh voyages (or
20th through 69th day at sea) and guests receive a World Club Gold pin
and invitation to the Members' Cocktail Party, as well as a credit
towards a complimentary Internet package (up to two hours, valued at
$50 per person) and preferred reservations in Todd English.

Cunard
World Club Platinum is earned on the eighth through fifteenth voyages
(or 71st through 149th days at sea), which include all Gold member
benefits and complimentary Internet package (up to 4 hours total,
valued at $90 per person), discounts on dry cleaning, laundry services
and White Star luggage service, a complimentary exclusive wine tasting
onboard, and an invitation to the Senior Officers' Party, as well as
the World Club Platinum pin, and priority check-in and disembarkation.

Representing
the pinnacle of Cunard loyalty is the new World Club Diamond level -
Cunarders who've completed at least 15 voyages or 150 days at sea
receive all Platinum benefits in addition to a Diamond-level World Club
pin, complimentary Internet package (up to eight hours total, valued at
$170 per person), complimentary lunch in Todd English, a dedicated
Diamond Member contact at the Shoreside World Club Desk, priority
luggage delivery and priority reservations with the Voyage Sales
Specialists.